Search Engine Optimization is an over debated topic on internet, yet full of misinformations or outdated inputs.
Because Search Engines such as Google are changing their algorithm 500+ times a year, it became really hard to cheat it.
If you’re playing the long term game with your SEO, it’s a good news for you. Because the main rules has become more user oriented and simpler to apply for companies and internet marketers.
The next 4 tips are for you an easy way to get started if you’re having your own website set up.
#1 Make sure your content is useful and fresh
Google is crawling websites on internet to determine their importance and how often they are updates.
Writing blogposts and updating your main pages regularly is a great idea to get noticed by Google bots and rank higher in the result pages.
Search Engines also detect how users are interacting with your content, so be sure to provide useful content to them.
#2 Don’t forget to think on the user Experience
If Google is changing his algorithm that often, it’s for a reason: providing to the users the greatest and most accurate results as possible.
It means that their main focus is to detect whether your content will be interesting enough to show in the first results so the users will find what they are looking for.
By focusing on the user experience, you will show to Google and the other Search Engines that you are providing a great value to whoever visits you website.
The longer they stay, and the more they interact with your content, the better it is for your ranking.