How to really succeed in digital marketing for the fashion industry
While it has become easier for you to market and advertise your own fashion brand, the challenges have changed along with it. There are more competitors than ever...
Why Google Rewrites Meta Descriptions
John Mueller gave a great explanation of the reason why Google rewrites search queries. I know some people are going to react and say that Google’s rewriting is arbitrary. But it’s not arbitrary. This article has described specific situations that cause...
Brands cannot afford to be socially distant
Any business that prioritized brick and mortar over its online store before COVID-19 has just hit the proverbial wall. Most had the intention of nudging their online channels to perform meaningfully, but a strong storefront eased the sense of urgency...
Instagram Analytics: 10 of the Best Tools to Get Insights
The necessary metrics are often hidden under the various tabs, you are quite limited in time frames for the data you want to see, and you can’t export the data. Besides, your own Instagram analytics are not the only type of insights you can get from Instagram...
How Much Should You Pay for SEO Content?
Clearly, there are mixed opinions on what constitutes “great” content, and how much great content costs. Ultimately, it comes down to how much you are willing to invest in order to achieve the results you want. I recommend researching your options...
5 Things That Makes You Ranks Higher
You can learn how to do it yourself. There are plenty of great resources for learning SEO. But here’s the rub. If your time is worth anything, and you don’t want to risk the proverbial water damage that your site might endure, The 5 SEO ‘Magic Bullets’...
The 4 basic rules for SEO
Search Engine Optimization is an over debated topic on internet, yet full of misinformations or outdated inputs. Because Search Engines such as Google are changing their algorithm 500+ times a year, it became really hard to cheat it...
SEO tactics that are outdated
SEO has gone through extensive evolutionary changes over the years, and continues to do so every day. While most traditional marketing tactics (for the most part) still hold true in digital marketing today, SEO changes have quite drastically changed the landscape...
State of image metadata in 2019
Is metadata still relevant to inform images of their source, context, and rights? At a time plagued by fake news and rampant infringement, metadata remains the most accurate and reliable method to inform images of their origin, rights, and authority...