Brand awareness is essential for the long term success of a brand. – it’s something that should be top of mind whenever you’re
launching or running a business.
Essentially, brand awareness is the awareness of a brand. So, the better your brand awareness is,
the more people there are who will recognize your brand and know what your brand does.
A pretty simple concept, but achieving brand awareness is much less simple.
And that’s why we’ve put together this list of 6 tips that you can implement today to improve your brand awareness and
leave a lasting impression on shoppers.
Identify what makes you different.
Brand awareness is awareness of something. What’s your something?
Take a look at what sets you apart from your competition – your unique selling point (USP).
Study your competition. Take a look at how they define their brands, and think about what makes your brand unique.
And just as importantly, how don’t they define their brands? This is essential, because it leaves room for characteristics
that you can call your own.
Be consistent with branding.
A chance to engage with potential customers is precious. But, if your brand strategy is different on different channels,
people will struggle to decode what your brand is all about.
That’s why consistency is key when it comes to brand awareness. And that means keeping your channels harmonized.
So, your website, Instagram, Facebook, Twitter, email, and more need to use the same style and tone.
For example, if you build an identity around how much fun your product is to use, then that lightheartedness should carry
over to all channels.
Showcase positivity in your brand strategy.
Brand awareness means different things to different brands.
For some, it hinges on being environmentally friendly. For others, it focuses on luxury.
One thing you won’t see with successful brand strategies? Negativity.
There is so much negativity in the world, especially online. The last thing people want is negativity when they’re shopping.
Of course, this doesn’t mean that your brand strategy needs to hinge on poems, inspirational quotes, and a bunch of heart-eye emojis.
What it does mean, though, is that your brand strategy should empower people. People want to feel good.
Make an “Our Story” page.
Writing bios for your Instagram, Facebook, and Twitter accounts are an important part of building brand awareness,
but there simply isn’t much space to work with.
If you want to further develop your brand strategy, consider creating an “Our Story” page. (You could also call this page “About,”
“About Us,” or something along those lines.)
Use this page to explain exactly why your brand is different, and why people should feel good about shopping with you.
Lots of your brand awareness efforts will in one way or another lead to your website, and the About Us page is one of the focal
points of your website. Or at least it should be.
Strengthen your brand identity with your name, logo, and URL.
We’ve already mentioned that your website, social media channels, and newsletter should all deliver the same message,
but it’s true for your URL, logo, and the oh-so-important business name too.
You don’t want a business name that someone else is already using as an Instagram handle, or has a URL that’s already taken.
It’s hard to generate enough brand awareness that people seek out your brand. So when they do, you need to make sure
they see your own content, not something from a Twitter handle that hasn’t posted in three years.
Know your audience.
If you don’t know who your audience is, you cannot know how to build a brand that speaks to them.
And a brand that misses the mark with their audience is forgettable.
We only want to build unforgettable brands.
So think about who your audience is before you even create your brand. That way, you’ll constantly have the people who you’re
speaking to at the top of your mind.
And, if you’re constantly thinking about who you’re speaking to, you’ll have a good chance of building a brand that speaks to them.
Source: Caitlyn, Oberlo
